Thursday, September 23, 2010

The Lottery As a Business Booster for Turkish Companies


Companies in Turkey have recognized the value of lottery drawings as a way to spur business by attracting more customers. The national lottery of Turkey is called Milli Piyango, or MPI. They've received numerous requests from private sector businesses to hold drawings and lotteries. Approved companies include: Coca-Cola, Avea, Proctor & Gamble, Unilever, Finansbank, Garanti Bank, Akbank, Isbank and Adese.

Turkish companies offer lottery drawings to attract customers

Many companies have applied to the MPI for a lottery authorization. Between Jan. 1 and Aug. 18 of this year, 453 companies received permission from the MPI to hold a lottery, including 443 commercial enterprises, nine associations and one other institution.
The lotteries authorized through Aug. 18 are expected to disburse 46.5 million Turkish Liras in prizes and bonuses. Read the whole story

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